Digital Marketing Analyst
Company: Ascend Learning
Posted on: October 17, 2020
Ascend Learning is a national leader in data driven, online
educational solutions for learners, educators and employers in
high-growth, licensure-driven professions spanning healthcare,
fitness and wellness, skilled trades, insurance and financial
services. We are passionate about accelerating learning while
impacting job readiness, employment success and employee retention
with the belief that our work changes lives.
Our culture is intentionally results-driven and selfless with a
relentless focus on our customers. We believe in trust,
transparency, freedom and responsibility with a commitment to
meritocracy, inclusion and diversity of thought. Continual
investment in our over 1400 employees is also a core principal
realized through ongoing professional development and providing
opportunities to grow, develop and lead. Ascend Learning is
headquartered in Burlington, MA with additional office locations
and remote workers in cities across the U.S. and in the U.K.
Since 1987, the National Academy of Sports Medicine (NASM) has set
the standard in certification, continuing education, solutions and
tools for health and fitness, sports performance and sports
medicine professionals. NASM has pioneered evidence-based health
and fitness solutions that optimize physical performance and allow
individuals to achieve a variety of fitness activity goals.
The Digital Marketing Analyst will provide and maintain data for
key KPIs with advanced analytics and insights to drive revenue
strategies, lower costs and find efficiencies with our websites and
digital marketing efforts. Integrate and collaborate with our
Ecommerce team on insights to effectively present a holistic
picture of the customer journey as well as work in alignment with
Analytics leadership on key opportunities for data
--- A Bachelor's Degree or equivalent work experience in a role
primarily focused on Digital Marketing.
--- Digitally savvy and curious with strong functional / technical
knowledge of purchase processes and digital marketing
--- Intimate familiarity with Google Analytics and other digital
analytics platforms (Hotjar, Google Ads, Facebook Insights)- and
going beyond mere KPI reporting to interpret trends and recommend
courses of action.
--- Effectively works across functions, channels, and categories to
align priorities, solve problems, optimize resources, and develop
effective strategic insights.
--- 2-5 years experience
Create and implement analytical reporting and insights:
--- Work to create a templatized, systematic (and when possible
automated) approach to reporting for the entire Digital team
--- Deliver insights to the Digital team in a consumable format to
drive efficiencies in revenue and the customer experience
--- Work with each member of the Digital team to develop an
optimized and streamlined reporting cadence for their unique
platform (onsite, SEO, social media, paid ads, email etc.)
--- Work with leadership team to roll up those more
granular'subject matter expert' reports into high-level, holistic
reports with clear highlights and actionable items
--- Work with cross functional teams to accelerate e-commerce and
digital marketing top line growth and profitability by informing,
creating, and identifying strategy and tactical proficiencies.
--- Help determine the effectiveness of marketing campaigns by
analyzing clickstream data and user behavior tracking.
--- Help create a revenue attribution model and golden path
--- Keep leadership up to date on current campaigns and marketing
initiatives, informing them on which aspects of campaigns are the
most effective and which are not, and advising them on how to tweak
campaigns to get maximum attention and create more revenue.
--- Proven strong written and verbal communication skills.
--- Excellent interpersonal skills.
--- Good working knowledge of Google Analytics, Facebook Ads,
Google Ads, Hubspot, Hotjar, Tableau, Google Data Studio, Sprout
Social, and general ability to learn new platforms as they are
--- Be a self-starter. Ability to work and deliver with limited
--- Ability to pursue win-win solutions with persistence,
compromise, and respect.
--- Familiarity with the latest digital marketing trends, as well
as established marketing data best practices.
Ascend Learning, LLC is proud to be an equal opportunity employer
(M/F/Vets/Disabled). No agency or search firm submissions will be
accepted. Applications for U.S. based positions with Ascend
Learning, LLC must be legally authorized to work in the United
States and verification of employment eligibility will be required
at the time of hire.
Keywords: Ascend Learning, Gilbert , Digital Marketing Analyst, Advertising , Gilbert, Arizona
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