Marketing Manager, Hybrid Businesses

Company: Deloitte
Location: Gilbert
Posted on: November 19, 2021

Job Description:

Position Summary Marketing Manager, Hybrid Businesses Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs? We are seeking a passionate and experienced professional to play in this role. We are looking for a marketing professional to join our growing Hybrid Business Marketing Strategy team. This team serves as the trusted marketing advisors for Deloitte Consulting's Hybrid Business Design team. In this role, you will oversee the development of business positioning, messaging and go-to-market strategies for new firm offerings and solutions. The ideal candidate will have experience in B2B technology product or software marketing (preferred) and/or B2B professional services marketing, with the ability to connect the dots between the rest of the commercial and marketing organization to deliver aligned and coordinated go-to-market strategies. What you'll do: You will work closely with marketing leadership to coordinate marketing efforts in support of Hybrid Businesses by helping to: * Define, coordinate, and connect the dots on consistent technology positioning and existing service or industry messaging across the firm internally and externally * Build, execute, and provide input into product naming, branding, positioning, messaging, marketing content development, lead generation and nurturing, and marketing campaign strategy. * Identify unique targeted pre-awareness marketing opportunities to showcase and further validate the business * Capture results and conduct metrics and ROI analysis to assess success and inform campaign development * Build relationships and collaborate cross-firm with other marketing teams, sales enablement, marketplace partnerships, and business leaders Other responsibilities: * Innovation - Bring innovative thinking and leading practices to all marketing activities; ability to both think big and execute * Project Management - Possess proactive and strong organization skills to drive development, maintenance, and execution of marketing campaigns, working closely with our Green Dot Agency * Writing - Draft a variety of different types of content, including but not limited to messaging, internal communications, sales materials, etc. * Thoughtware execution and commercialization - Manage and facilitate creation, editing, design, internal and external announcements, web postings, etc. of thought leadership content * Social and digital media - Create and implement social and digital plans for campaigns and activations * Event support - Can include planning logistics, invitations, registration, conference materials, and on-site assistance to create a compelling client experience * Internal communications - Coordinate with Internal Communications around development of communication campaigns for a wide range of audiences * PR - Collaborate with PR team to drive media relations and media coverage when applicable The team Deloitte's Marketing Excellence team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients. Qualifications: Required * 7+ years of relevant corporate B2B marketing experience. Experience in B2B software or technology product marketing preferred; experience in B2B professional services marketing also beneficial * Bachelor's degree, ideally with a focus in Marketing or a related business or technology field * Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results * An innovative mindset that can think strategically with a willingness to execute tactically * Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times * Detail-oriented with excellent follow-through skills * Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences Preferred * Experience in B2B software or technology product marketing preferred; experience in B2B professional services marketing also beneficial * Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus * Familiarity with cloud, AI, and cyber technologies are a plus * Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity * Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness * Proficient in MS Office suite including Word, Excel, and PowerPoint (intermediate to advanced skills in PowerPoint are a plus) * Proficiency in Workfront a plus * Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future. #NO22 #CMO22 Recruiting tips From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. Benefits At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our people and culture Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture. Professional development From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available. Requisition code: 59552

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