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Senior Web Copywriter

Company: Rocket Media
Location: Gilbert
Posted on: December 4, 2018

Job Description:

Can u write wel? WE NED YUR HLP NAO! We're looking for a full-time digital copywriter who also dabbles in content strategy.

What you'd be doing

Primary:


  • Analyze competitor content and marketing efforts in order to help differentiate our clients
  • Interview clients to understand their branding and positioning in the market
  • Create positioning statements and key messages based on your research
  • Write persuasive copy for websites and paid search landing pages
  • Assist the Director of Content Strategy & Director of SEO in creating site maps and page layouts
  • Collaborate with designers and developers in creating wireframes and page components
  • Work with the SEO team to ensure that the copy you write also fits with SEO best practices
  • Proofread and edit the copy of other writers
  • Measure and analyze content efforts (via Google Analytics, Google's keyword tool, SEMrush, Google Console, etc.) to find what's working and what isn't

    Secondary:

    If website work is light, we'd need you to:

    • Write blog posts for clients and Rocket Media
    • Create and schedule client newsletters
    • Create editorial calendars for our client's content marketing efforts

      Skillz you need

      • The ability to craft strong persuasive arguments for website and landing pages
      • An understanding of content strategy and website UX best practices
      • Knowledge of writing for search engine optimization (SEO)
      • An ability to communicate effectively with designers, developers, account managers, and clients.
      • The ability to love the client when the client is unlovely
      • Strategic thinking that puts Sun Tzu to shame
      • The knowledge of when to use the Oxford comma

        Skillz you don't need but are nice to have

        You'll be perfect if you know how to use:

        • Content management systems
        • Adwords and other PPC tools
        • Google Analytics
        • Google's keyword tool, SEMrush, Google Console, and other SEO tools

          Education & experience needed

          Mandatories:

          • 3 to 5+ years of professional digital copywriting experience
          • An online portfolio

            Nice to haves:

            • A bachelor's degree in communication, journalism, marketing or related field
            • Experience working at a marketing agency
            • General marketing experience
            • Experience in the home services industry (HVAC, plumbing, electrical, home security, etc.)

              You're a good culture fit for us if you...

              • Value critique because you know it makes you a better writer
              • Hate being micromanaged
              • Are always pushing the people around you to do better
              • Read books and articles like your life depends on it
              • Enjoy being challenged and expanding your skill set
              • Have a sense of humor
              • Love bacon (this is only sorta required)

                How to apply:
                Mandatory: Send us your resume and a link to your portfolio.
                Optional bonus points: Send us a cover letter detailing your copywriting process.

                The benefits

                Some of the benefits of becoming part of our family include:

                • 401k employer matching
                • Medical, dental and vision coverage
                • Paid vacations and company holidays
                • In-office drinks & food (we have a cereal bar)
                • Flexible work schedule
                • Quarterly whole-office team building events
                • Top-of-the-line technology to get work done
                • An amazing facility to work from

                  Rocket's hiring process

                  You don't marry someone you just met (unless you're a Disney princess). You go on some dates and get to know each other. You bring them home to meet the family.

                  That's how we view the hiring process.

                  When you join our team, you're joining our family. So when you apply, prepare for a courtship. The process can sometimes seem a little cumbersome and even lengthy because that's how much we care about ourselves and you, as a potential fit. But if you do get the job, we'll do our best to make sure it's one you'll never want to leave.

                  Keywords: Rocket Media, Gilbert , Senior Web Copywriter, Advertising , Gilbert, Arizona

                  Click here to apply!

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