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CRM Email Marketing Manager

Company: Meritage Homes
Location: Gilbert
Posted on: October 6, 2018

Job Description:


As a direct report of the Senior Director of Online Marketing, the CRM Manager will be responsible for building, managing and executing Meritage Homes CRM strategy and analyzing data to continuously optimize performance. In addition, this position would be responsible for other marketing projects and initiatives which help facilitate and drive customer closer to purchasing a home.

  • Create overall CRM communication plan executed through Marketing Cloud and Salesforce.
  • Provide creative and operational direction to ensure effective marketing messages reach our customers at critical times during the purchase decision cycle
  • Leverage data to maximize our effectiveness of campaigns by continually optimizing and improving key metrics.
  • Establish data-driven testing and optimization procedures to continually improve the overall performance of email marketing efforts.
  • Create and manage to success measurements, such as deliverability stats, open rates, click-through rates and landing page optimization.
  • Create, manage and update email drip campaign messages
  • Work across sales, contact center, IT and marketing team to create cohesive customer experience.
  • Provide ongoing data, reports and actionable analyses.
  • Work with agency to optimize message content and look and feel.
  • Other project work and support across online and offline marketing.


    • Undergraduate degree in marketing, advertising, journalism or communications required
    • Hands-on CRM experience preferred
    • Minimum of three (3) years email marketing experience required
    • Minimum of three (3) years of sales and/or marketing experience
    • Experience building and leveraging a customer database
    • Experience in Marketing Cloud and Salesforce or similar solutions is a plus
    • Strong analytic skills
    • Strong project management skills
    • Excellent written and verbal communication skills
    • The ability to work and thrive in a fast-paced, rapidly changing work environment


      Are you looking for an amazing career opportunity? Well, look no further! Meritage Homes offers a variety of different careers and is dedicated to building beautiful, environmentally friendly homes, that give our customers the most memorable moments with their loved ones. We are the first top 10 homebuilder to make every home 100% ENERGY STAR-- certified, creating a safe and controlled environment for everyone. If you have a self-starter mindset and want to be a part of something great, come join a company that helps people live happier, healthier lives.

      When joining Meritage Homes, you and your career can benefit in several ways, including:

      • A work environment that encourages creativity and innovative ideas from every level
      • An organization that lives by its core values everyday
      • Maintaining a consistent competitive drive to be the best
      • A competitive pay structure
      • Phenomenal benefits
      • State of the art technology to provide an optimal working environment
      • Flexibility in work-life balance
      • Having pride in delivering a quality product that benefits people and the environment
      • The opportunity to further your career in a growing national organization
      • Team atmosphere where every individual is considered a vital asset

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        Keywords: Meritage Homes, Gilbert , CRM Email Marketing Manager, Executive , Gilbert, Arizona

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