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Digital & E-Commerce Manager - Corporate office

Company: Lodging Dynamics Hospitality Group - Corporate Off
Location: Gilbert
Posted on: December 6, 2019

Job Description:

---- The Digital/Ecommerce Manager will lead and execute all branding, digital marketing and Ecommerce activities for a collection of Marriott, Hilton and IHG hotels. --Working --with Corporate Team in addition to General Managers, and Digital Agencies to achieve and exceed the company's financial goals.-- Job Responsibilities and duties include, but not limited to: Manage optimization and execution of website, social media platforms, OTA---s, search engines and SEO. Audit all channels regularly to insure optimization, ranking, and content. Assist hotels in leveraging brand channels to communicate hotel and cluster programs and ----------offers while aligning with brand initiatives and guidelines. Work closely with property and support team to leverage ecommerce campaigns using OTA---s --(including Pay per click type programs), brand programs, social media and various marketing campaigns. Develop strategies --and manage email marketing campaigns. Monitors the use --of corporate e-Tools on behalf of hotels. Manage and coordinate reputation management including responses to online reviews and ranking improvement strategy. Ongoing training ----------and development to stay up to date with Search Engine Optimization, --Digital Marketing trends, methods, brand systems, etc. Create, send and --track reporting for various campaigns and platforms to communicate performance ----------and ROI to hotel teams and stakeholders.-- Monitor and analyze market trends, brand performance reports and brand promotions. Participate in the development of strategies to support ecommerce functions for the hotels in both short and long term. Manage and coordinate hotel photography including shot lists and publishing on various online channels. Manage all aspects of hotel links to properties from outside websites and linking opportunities. Assist hotel sales teams with group landing pages, res-links, and other account specific online channels to increase revenues. Direct, educate --and assist property teams in digital practices and training pertinent to their job role. Conduct digital strategy calls with hotels as means to communicate, develop, and train on the aspects of digital strategy. --

Keywords: Lodging Dynamics Hospitality Group - Corporate Off, Gilbert , Digital & E-Commerce Manager - Corporate office, Hospitality & Tourism , Gilbert, Arizona

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